Holes in the Universe

Progress carves voids in Markets, and the Right Product slips into one like a puzzle piece. Each Market is a different dynamic little universe, with an odd-shaped hole waiting to be filled by you.

Over the past 20 years, I’ve watched “product development” evolve as a discipline. My entry point was an interdisciplinary one, and at the IDEO-attributed approach of Design Thinking was just beginning its trajectory to drive a field that had historically been a Marketing function since the golden age of Madison Avenue. Later, Agile-inspired fast iterat…